Artigo Screed flooring used in football shop Calcio Milano

Euro2016 was so exciting and we are only too happy to explore a soccer-related project featuring Artigo's brand new Screed flooring.


Calcioshop is the leading e-commerce site for everything soccer in Italy. Now the brand has opened a new store in the heart of Milano and the concrete-like aesthetics of Screed play a fundamental part in the striking visuals of the interiors.


"Shop experience" has become the leading word when creating a highly-branded store: the designers are called to give shape and substance to a whole world, a world that is entered, explored, "felt" and loved. In this case, a shop where some of the most universally-known sport brands sit side by side or share the same shoe-wall, all the while maintaining Calcioshop.it visual identity.


The Artigo Screed range allows designers to explore rugged, concrete-like aesthetics while retaining all the ease of a rubber flooring, with the maximum guarantee of resilience, noise reduction and fast cleaning.

Calcioshop chose Screed by Chroma Global brand partner Artigo for concrete look
Calcioshop interior with Screed by Chroma Global brand partner Artigo
Calcioshop designers chose Screed by Chroma Global brand partner Artigo for concrete look
Online football shpop Calcio chose Screed rubber flooring by Chroma Global brand partner Artigo
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