ANDREA BRANZI'S MULTICULTURAL METROPOLIS
The Exhibition focuses on the themes of globalization and identity, using the sharp contrast between mass products and fragile personal memories as a tool to tell stories on the verge of vanishing.
The exhibition enrolls through of a series of simple wooden “benches” where mass-consumerism products (a constant in Branzi’s line of thought since the ‘60s) sit alongside portraits of people of different ethnicities.
The benches look unrefined and playful, conjuring the image of a local artisan in India or South America who gave in to his inner child with some scraps he had laying around. The photos have a “family portrait” feel to them, like they were taken out of the house to have some new, unexpected guests have a look at them.
Above: project detail of one of the benches. Below: No-Stop City concept from 1970. A constant line of thought is evident through the years.
In Branzi’s own words: “Multi-ethnicity, as induced by a Consumer Civilization, thus tends to absorb the complexity of our society, emptying it of the ancient traces of a world that is destined to disappear forever into the mists of a global market… A gradual standardization, in which memories, traditions, faces and customs all disappear”..